Other

Black Hat SEO

Refers to malicious activities for manipulating search engine results.
Other

Google Discover

Proactively serves relevant content to users based on their interests.
Other

Google My Business

Helps businesses to become more visible on Google searches and maps.
Other

Negative SEO

Any malicious and unethical practice aimed at sabotaging the search rankings of a competitor's website.
Other

Ranking Factor

Describes the criteria applied by search engines when compiling the rankings of their search results.
Other

Wordpress

One of the most popular content management systems that allows you to create and manage websites for free.
Other

ASO (App Store Optimization)

Refers to optimization practices aimed at making mobile apps more visible in stores.
Other

Lighthouse

An open source performance analysis tool developed to improve the performance of websites.
Other

Local SEO

Refers to a set of practices to improve the performance of websites in local searches.
Other

User Experience

Refers to how a user interacts with and experiences a product, system, or service.
Other

What does Above The Fold mean?

Refers to the content a viewer logging into a website sees before they scroll down.